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Coming to an airport checkpoint near you: Ads in the security bins

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Old Jan 10, 2007 | 11:51 am
  #1  
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Coming to an airport checkpoint near you: Ads in the security bins

FT Members- will you chip in and we can buy some ad's?

KH is an idiot?


This could be fun.

http://www.usatoday.com/travel/news/...-tsa-ads_x.htm
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Old Jan 10, 2007 | 11:54 am
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Originally Posted by skimelance
FT Members- will you chip in and we can buy some ad's?

KH is an idiot?


This could be fun.
Already at LAX (just not Kip Hawley references). I don't know if direct references to TSA would be allowed, but I can see opportunities for some subversive humor. ("If you don't want to take off your shoes here, write your Congressperson. But until then, use Gold Bond foot powder. Please.")
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Old Jan 10, 2007 | 11:59 am
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Private enterprise at a manned airport security checkpoint?

How can this be? Planes will fall out of the sky
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Old Jan 10, 2007 | 11:59 am
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Not sure that this is the best ad placement...the security checkpoints are probably the least cherished part of the travel experience...would you want your brand identity associated with Shoe Carnival, SSSS, holier-than-thou TSA workers, and general anxiety and discomfort?

That being said I think I did see them at LAX...for Rolex?
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Old Jan 10, 2007 | 12:23 pm
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Originally Posted by WNLuvr
Not sure that this is the best ad placement...the security checkpoints are probably the least cherished part of the travel experience...would you want your brand identity associated with Shoe Carnival, SSSS, holier-than-thou TSA workers, and general anxiety and discomfort?

That being said I think I did see them at LAX...for Rolex?
I was just there Monday (at T2) and I think you are right...seemed like odd placement to me as well. Like having a BMW ad on a grocery cart.
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Old Jan 11, 2007 | 10:23 pm
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That sounds insane to me, but I guess companies are willing to spend the money. I, for one, will never look at the ads.
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Old Jan 12, 2007 | 1:58 am
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Saw this on the news today and saw it at LAX a few days ago. The local news said it can't be anything offensive, political or obscene. The bins also seem to weigh a bit less
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Old Jan 12, 2007 | 3:20 am
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What do you think- coupons inside?

It could be like a placemat, that is removable. And if they really would like people (like us) to pay attention, have codes for free miles in the bins that we enter online elsewhere- like a lottery...for free... =]
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Old Jan 12, 2007 | 4:07 am
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Originally Posted by WNLuvr
That being said I think I did see them at LAX...for Rolex?
Weird.. Rolaids, I could see.. but rolex??
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Old Jan 12, 2007 | 5:44 am
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Preparation H?
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Old Jan 12, 2007 | 6:00 am
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Airline travelers are hit with so many ads it's numbing. On the baggage carousel. On the tray-tables. On the napkins along with the beverage service. The "award-winning in-flight magazine", with pages of ads and with articles pushing the airline's destinations. SkyMall. Even from the FAs. ("You will be earning valuable OnePass miles. Apply now for our AAdvantage credit card. We'll be coming through in a few minutes with duty-free items.") Half the offerings of IFE are "infomercials" of one sort or another- pushing someone's latest CD or an upcoming movie. (My favorite was a long wheeze on Tom Cruise's latest movie- I just saw the Spanish subtitles because I was listening to my CDs but the other actors were saying what a great guy he was and there were lots of shots of him in tight shirts. Clearly a PR move to clean up his image.)

The TSA wants to join the party? Let 'em. I can ignore them, too.
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Old Jan 12, 2007 | 9:15 am
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While I am not holding my breath, maybe this will lower the 9/11 security fee.
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Old Jan 12, 2007 | 11:38 am
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Originally Posted by ClimbGuy
While I am not holding my breath, maybe this will lower the 9/11 security fee.
I doubt it, since the ads only allowed the purchase of 200 K of equipment in the trial; since LAX has such a large number of people running through it. If anything, the TSA may be able to employ newer technology, or more security lines.
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Old Jan 12, 2007 | 11:44 am
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Originally Posted by WNLuvr
That being said I think I did see them at LAX...for Rolex?
Rolodex, not Rolex.
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Old Jan 12, 2007 | 1:15 pm
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BTW... if you want to place your KHIAI stickers in the bins, I think you can do it now with less hassle.
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