AC Food & Beverage - Business Class - International (Jul 2021 - ???)
#1307
Join Date: May 2020
Location: YYZ
Programs: AC SE, AA PlatPro, Hyatt Globalist, Bonvoy Plat & LT Gold, Hilton Gold, National EE
Posts: 880
This is so unfortunate. This year, I had ~ 12 *A intra-Europe flights. Every single meal was way better than Air Canada International J. I just don't get it, at this point, how some of those Air Canada meals even get approved to be served in any class. They are borderline inedible.
Can AC provide better catering? Of course they can but compared to other airlines they compete with in the same market, they are above-average.
#1309
Join Date: Dec 2007
Posts: 3,633
#1310
Join Date: Jun 2022
Posts: 35
They are competing against many other airlines on most international destinations (transatlantic, etc.) Air Canada International J soft product is definitely not above average.
#1311
Join Date: Dec 2007
Posts: 3,633
I think this is really an "execution" problem. They just don't have the organizational structure with the right people in place given sufficient authority and time to make things happen the way they want. In my past job experience I've seen consultants hired given a mandate and then not been supervised and managed closely enough afterward. What was delivered checked all the boxes but failed to actually deliver the business value that was needed. I'm sure the meals being shown to AC management to get signed off are truly superior but nobody's checking on the performance afterward or they don't have the authority or time to correct problems continously to ensure the meals actually delivered on the plane maintain that standard. And the executives that signed off them aren't spending the energy or time to follow up and make sure it's happening.
A lot of the things that are wrong with AC meals are little things that require attention to detail, not big things like ingredients that show up on contracts. Things like whether butter and cheese is served ice cold. Whether meals are soggy or crispy, whether the salt levels are consistent or all over the place, etc. These things require management that's closely engaged with front line staff and involved in day to day operations, not just signing off on contracts once and then hoping it works out on the ground (or in the air).
#1312
Join Date: Apr 2016
Location: YYZ
Programs: TK *G
Posts: 3,126
This is just my opinion but for what it's worth I really don't think this is a "you get what you pay for" or "they could order better food if they wanted to" thing. I think AC actually intends for the food to be pretty high end and competitive with the best J products around the world. I think that because if you look at the menus they're pretty ambitious with lots of expensive ingredients. Things like Foie Gras, Octopus, etc are not items you put on your menu when you're trying to cut corners.
I think this is really an "execution" problem. They just don't have the organizational structure with the right people in place given sufficient authority and time to make things happen the way they want. In my past job experience I've seen consultants hired given a mandate and then not been supervised and managed closely enough afterward. What was delivered checked all the boxes but failed to actually deliver the business value that was needed. I'm sure the meals being shown to AC management to get signed off are truly superior but nobody's checking on the performance afterward or they don't have the authority or time to correct problems continously to ensure the meals actually delivered on the plane maintain that standard. And the executives that signed off them aren't spending the energy or time to follow up and make sure it's happening.
A lot of the things that are wrong with AC meals are little things that require attention to detail, not big things like ingredients that show up on contracts. Things like whether butter and cheese is served ice cold. Whether meals are soggy or crispy, whether the salt levels are consistent or all over the place, etc. These things require management that's closely engaged with front line staff and involved in day to day operations, not just signing off on contracts once and then hoping it works out on the ground (or in the air).
I think this is really an "execution" problem. They just don't have the organizational structure with the right people in place given sufficient authority and time to make things happen the way they want. In my past job experience I've seen consultants hired given a mandate and then not been supervised and managed closely enough afterward. What was delivered checked all the boxes but failed to actually deliver the business value that was needed. I'm sure the meals being shown to AC management to get signed off are truly superior but nobody's checking on the performance afterward or they don't have the authority or time to correct problems continously to ensure the meals actually delivered on the plane maintain that standard. And the executives that signed off them aren't spending the energy or time to follow up and make sure it's happening.
A lot of the things that are wrong with AC meals are little things that require attention to detail, not big things like ingredients that show up on contracts. Things like whether butter and cheese is served ice cold. Whether meals are soggy or crispy, whether the salt levels are consistent or all over the place, etc. These things require management that's closely engaged with front line staff and involved in day to day operations, not just signing off on contracts once and then hoping it works out on the ground (or in the air).
#1313
FlyerTalk Evangelist
Join Date: Mar 2005
Location: YYZ
Programs: AC*SE 2MM
Posts: 16,791
To zkzkz 's point, I also wonder how much of this rests with the caterer - Gategroup.
I'm curious, are the Asian carriers offering a significantly better J meal on their flights leaving Canada. I ask because there isn't a lot of choice of caterers serving airlines from Canadian airports.
I'm curious, are the Asian carriers offering a significantly better J meal on their flights leaving Canada. I ask because there isn't a lot of choice of caterers serving airlines from Canadian airports.
#1314
Join Date: Apr 2016
Location: YYZ
Programs: TK *G
Posts: 3,126
My understanding is that the better carriers are more aware of the catering issues at YYZ and they try their best to offer meals that are hard to mess up. Having onboard chefs or FAs who really care about reheating and plating also helps.
#1315
Join Date: Nov 2018
Location: Vancouver
Programs: AC SE100K 1MM, FB Platinum, Bonvoy Platinum Elite, IHG Gold Elite, Hilton Gold
Posts: 1,651
CX, BR, TK, EK all offer slightly better to much better meals IMO but the meals out of YYZ are usually worse than the meals from their hubs. TK also offers rubber steak out of YYZ but usually have no problem offering at least medium well steaks from IST and other airports. Some carriers offer braised beef/lamb instead of steak out of YYZ.
My understanding is that the better carriers are more aware of the catering issues at YYZ and they try their best to offer meals that are hard to mess up. Having onboard chefs or FAs who really care about reheating and plating also helps.
My understanding is that the better carriers are more aware of the catering issues at YYZ and they try their best to offer meals that are hard to mess up. Having onboard chefs or FAs who really care about reheating and plating also helps.
#1316
Join Date: Apr 2016
Location: YYZ
Programs: TK *G
Posts: 3,126
There are many great FAs on AC, but can they really do twice as much work as the average TK FAs?
#1317
A FlyerTalk Posting Legend
Join Date: Sep 2012
Location: SFO
Programs: AC SE MM, BA Gold, SQ Silver, Bonvoy Tit LTG, Hyatt Glob, HH Diamond
Posts: 44,764
I've smelled cooking food shortly after pushback.
I've been served (still) frozen food.
I suspect the former is when they want to be fast, and the latter is when they don't want to overcook everything.
But I agree. The change from 1:40 to 1:50 was extremely noticeable in J. And that's insignificant compared to the differences between AC J and certain OAL J.
I've been served (still) frozen food.
I suspect the former is when they want to be fast, and the latter is when they don't want to overcook everything.
But I agree. The change from 1:40 to 1:50 was extremely noticeable in J. And that's insignificant compared to the differences between AC J and certain OAL J.
#1318
FlyerTalk Evangelist
Join Date: Jun 2003
Location: YYC
Posts: 23,928
We don't fly West Asian or middle eastern airlines. This said, my take has long been that service in J deterioration has clearly been associated with the last reduction in cabin staffic. Now a while again, perhaps closer to tn years than five.
#1320
Join Date: Jan 2015
Posts: 3,005
I'm curious if anyone has done a "test kitchen" run with Air Canada. It just seems to me that some of the stuff appears tested while others have not. While the photos give us some idea of what happens, but it'd be interesting to see meal prep, selection, build and then reheating. We get some idea of how some airlines work, but I'd like to see the process for AC.