My "Soft Landing" from Gold to Silver
#1
Original Poster
Join Date: Aug 2010
Location: London
Programs: BA Silver, Sky Team Silver, Star Alliance Silver
Posts: 159
My "Soft Landing" from Gold to Silver
After the pandemic, my employer made a philosophical shift away from using one carrier for everything (BA) to using whichever carrier offered the best J class fare for each destination. I fly long-haul regularly, I now find myself a mid-tier member of just about every alliance - after nine years of BA Gold.
This includes mid-tier with British Airways. Today was my first flight in nine years where I didn't check in at First Wing or use the flounge. This was my Silver experience; I feel reality slapping me in the face:
• the check-in queue for Club had a wait estimated to be 30 to 40 minutes. I abandoned the queue and went instead to WT check-in, where I waited instead for 5 minutes.
- At Fast Track security, only one of the two belts was operational, and even the operational one wasn't moving. I used regular security instead.
- The South Lounge was so full that they weren't allowing anybody in. There was a queue that wrapped all the way around to the top of the escalators. I went instead to the North Lounge. There was a queue there as well; I was told that I could join the queue, but that there would be an estimated 90-minute wait to gain entry.
Needless to say, I do not feel valued as an Executive Club Silver member.
I learned during my transitional year of flying business class with a multitude of global carriers just how mediocre the BA product for elite passengers truly is in comparison, especially when considering the tragic state of the IT, and lack of availability of help by phone when one needs it - even for BA Gold. Now that I am Silver rather than Gold, I find myself dreading my future BA flights, but am thankful that they are now less common.
My hope is that Mr. Doyle might somehow resurrect this once-proud airline.
This includes mid-tier with British Airways. Today was my first flight in nine years where I didn't check in at First Wing or use the flounge. This was my Silver experience; I feel reality slapping me in the face:
• the check-in queue for Club had a wait estimated to be 30 to 40 minutes. I abandoned the queue and went instead to WT check-in, where I waited instead for 5 minutes.
- At Fast Track security, only one of the two belts was operational, and even the operational one wasn't moving. I used regular security instead.
- The South Lounge was so full that they weren't allowing anybody in. There was a queue that wrapped all the way around to the top of the escalators. I went instead to the North Lounge. There was a queue there as well; I was told that I could join the queue, but that there would be an estimated 90-minute wait to gain entry.
Needless to say, I do not feel valued as an Executive Club Silver member.
I learned during my transitional year of flying business class with a multitude of global carriers just how mediocre the BA product for elite passengers truly is in comparison, especially when considering the tragic state of the IT, and lack of availability of help by phone when one needs it - even for BA Gold. Now that I am Silver rather than Gold, I find myself dreading my future BA flights, but am thankful that they are now less common.
My hope is that Mr. Doyle might somehow resurrect this once-proud airline.
Last edited by Buzzz; Sep 18, 2023 at 6:23 am
#2
Join Date: Mar 2015
Programs: BA Gold, Hilton Diamond
Posts: 782
What is going on with the J lounges at LHR T5? That's insane and unacceptable to be declining entry. I've heard this a few times recently.
Clearly the double TP offers have meant BAEC has way too many Silver members. Sorry to hear you had such a rubbish experience. I'm travelling with elderly parents in J next week and was hoping we could enjoy the priority check-in / galleries lounge experience, since I can't use my Gold benefits for both of them. Sounds like it's going to be nothing to look forward to.
Clearly the double TP offers have meant BAEC has way too many Silver members. Sorry to hear you had such a rubbish experience. I'm travelling with elderly parents in J next week and was hoping we could enjoy the priority check-in / galleries lounge experience, since I can't use my Gold benefits for both of them. Sounds like it's going to be nothing to look forward to.
#4
Original Poster
Join Date: Aug 2010
Location: London
Programs: BA Silver, Sky Team Silver, Star Alliance Silver
Posts: 159
To be honest, for many years I was one of those people who was quick to defend BA here on FT. A year and a half of flying biz on KLM, Swiss, Air France, Finnair, Singapore, Asiana, Cathay Pacific, Kenya Airways, American, United, and Delta has completely changed my perspective. BA has got some serious work to do.
Last edited by Buzzz; Sep 18, 2023 at 6:42 am
#5
Join Date: May 2019
Location: FL390 or the iron way
Programs: BA GGL, SAS EBG
Posts: 2,349
After the pandemic, my employer made a philosophical shift away from using one carrier for everything (BA) to using whichever carrier offered the best J class fare for each destination. I fly long-haul regularly, I now find myself a mid-tier member of just about every alliance - after nine years of BA Gold.
This includes mid-tier with British Airways. Today was my first flight in nine years where I didn't check in at First Wing or use the flounge. This was my Silver experience; I feel reality slapping me in the face:
• the check-in queue for Club had a wait estimated to be 30 to 40 minutes. I abandoned the queue and went instead to WT check-in, where I waited instead for 5 minutes.
- At Fast Track security, only one of the two belts was operational, and even the operational one wasn't moving. I used regular security instead.
- The South Lounge was so full that they weren't allowing anybody in. There was a queue that wrapped all the way around to the top of the escalators. I went instead to the North Lounge. There was a queue there as well; I was told that I could join the queue, but that there would be an estimated 90-minute wait to gain entry.
Needless to say, I do not feel valued as an Executive Club Silver member.
I learned during my transitional year of flying business class with a multitude of global carriers just how mediocre the BA product for elite passengers truly is in comparison, especially when considering the tragic state of the IT, and lack of availability of help by phone when one needs it - even for BA Gold. Now that I am Silver rather than Gold, I find myself dreading my future BA flights, but am thankful that they are now less common.
My hope is that Mr. Doyle might somehow resurrect this once-proud airline.
This includes mid-tier with British Airways. Today was my first flight in nine years where I didn't check in at First Wing or use the flounge. This was my Silver experience; I feel reality slapping me in the face:
• the check-in queue for Club had a wait estimated to be 30 to 40 minutes. I abandoned the queue and went instead to WT check-in, where I waited instead for 5 minutes.
- At Fast Track security, only one of the two belts was operational, and even the operational one wasn't moving. I used regular security instead.
- The South Lounge was so full that they weren't allowing anybody in. There was a queue that wrapped all the way around to the top of the escalators. I went instead to the North Lounge. There was a queue there as well; I was told that I could join the queue, but that there would be an estimated 90-minute wait to gain entry.
Needless to say, I do not feel valued as an Executive Club Silver member.
I learned during my transitional year of flying business class with a multitude of global carriers just how mediocre the BA product for elite passengers truly is in comparison, especially when considering the tragic state of the IT, and lack of availability of help by phone when one needs it - even for BA Gold. Now that I am Silver rather than Gold, I find myself dreading my future BA flights, but am thankful that they are now less common.
My hope is that Mr. Doyle might somehow resurrect this once-proud airline.
That's by no means to say BA is brilliant - the IT is pants, and it's very poor that you're only likely to get through to a UK call centre if you're a Gold member (the foreign call centre agents seem to know nothing, constantly putting you on hold for the simplest questions or problems). But ultimately as a UK-based flyer, there are few realistic alternatives for some routes and in the roundit's a better experience than you get with most low cost carriers.
That's hardly a ringing endorsement - however from a pragmatic perspective, you can wish for excellence as much as you want, but if BA's middling mediocrity is the best on offer then that's what you have to take...
#6
Join Date: May 2014
Location: BRU
Programs: BA GGL, TK E (*G), ITA exec
Posts: 4,366
Also, for connecting flights, I saw various examples of fares being cheaper with a longer layover time.
#7
Join Date: Jul 2018
Location: Mexico
Programs: BAEC Gold / SQ *A Gold / Marriott Titanium
Posts: 3,803
So, sratus must play a role for sure and the fact that not all grass is greener. Plenty of subclass experiences to be had on other airlines and I include QR in that. They may be more consistent, but it's a misconception that they provide some magical experience every single time.
The lounge situation this last few weeks is appalling I admit but shows how popular the experience has been for people. Delta have been suffering the same problems and people have to queue for the AM lounge in Doha. I'm not sure anyone flying BA regularly will fancy the same type of solution offered by DL to tackle overcrowding or lounge entry only by class of travel.
Part of the problem is BA gets compared to the ME3 and some Asian carriers and it's not favorable in many aspects. Compare it to AA, Delta, UA, Finnair etc, it doesn't look so bad, especially in the bleeding passengers dry part. All revenue based status airlines where cash is king. BA have bucked that trend making lounge access etc more accessible to most. Going forward, if BA makes getting status and access harder it'll get criticized, if it makes it easier then it'll gets criticized. How do they win?
I'm curious to hear what the solution is to the lounge problem because if BA raise the entry requirements it will again be branded the worst airline ever. It was generally well praised for it's handling of status during the pandemic and seems to have shot itself in the foot a little now. Are people here ready for a big correction, a bit like in the markets? Some people will celebrate it because they have the money to keep the perks, others will lament it as BA being greedy.
Question to any silver members, would you be happy to hit 1000 TPs, no double TPs allowed, along with a minimum of 10000 GBP spend on BA?
#8
Join Date: Sep 2013
Location: London
Programs: BA Gold; FB Silver; SPG; IHG Gold
Posts: 3,103
BA will continue to get used by people based out of London due to the convenience of going direct and not having to swap planes. I am not at the stage of wanting to leave BA Exec club, notwithstanding slipping standards. However, if I did, with my travel split between places that are dominated by Skyteam or Star, I would probably have to start splitting my travel between those two alliances, which makes status harder to build up and maintain. Either that or stick with one alliance but then resign myself to cumbersome and convoluted routings (no thanks). If I lived outside London, where you have often have to change planes anyway, I would be looking closely at KL/AF and Star, but as someone based in London, BA makes more sense.
#9
Join Date: Jun 2013
Location: UK
Programs: BA GGL, BA Amex Prem, Amex Plat, Hilton Diamond, Mucci
Posts: 4,775
I am not convinced that the double TP offers have very much to do with how busy the lounges are. People who are getting silver status through BA holidays double TP offers are by and large travelling in cabins that would give GC access anyway and then probably not travelling much outside those bookings.
The more likely issue in my estimate is the number of Golds who have dropped to Silver (due to decreased flying and the expiry of status extensions, and work policy changes (as per OP)), combined with a return to travel for business travellers who are already at Silver status level and maintain it normally, a decrease in frequency of flights leading to a longer time spent in lounges waiting for connections, and BA selling out fairly massive CE cabins on a regular basis.
The more likely issue in my estimate is the number of Golds who have dropped to Silver (due to decreased flying and the expiry of status extensions, and work policy changes (as per OP)), combined with a return to travel for business travellers who are already at Silver status level and maintain it normally, a decrease in frequency of flights leading to a longer time spent in lounges waiting for connections, and BA selling out fairly massive CE cabins on a regular basis.
#10
Join Date: Nov 2004
Programs: BA GGL, LH FTL
Posts: 3,593
OP´s post implies they were in club world. If a ticket in the thousands gets you a 30 min check in queue, slow security screening and no lounge then this will negatively impact sales of future tickets. Let’s hope this was a freak day for BA.
#11
A FlyerTalk Posting Legend
Join Date: Aug 2006
Location: Argentina
Posts: 40,357
If your employer is prepared to fly you in J long haul no matter the airline. I would have thought that has to be a good thing.
#12
Join Date: Feb 2012
Location: London
Programs: Sir Ratechaser Seigneur de la Patience d'un Saint (Mucci), BA Gold, Starbucks Gold
Posts: 2,849
I am not convinced that the double TP offers have very much to do with how busy the lounges are. People who are getting silver status through BA holidays double TP offers are by and large travelling in cabins that would give GC access anyway and then probably not travelling much outside those bookings.
The more likely issue in my estimate is the number of Golds who have dropped to Silver (due to decreased flying and the expiry of status extensions, and work policy changes (as per OP)), combined with a return to travel for business travellers who are already at Silver status level and maintain it normally, a decrease in frequency of flights leading to a longer time spent in lounges waiting for connections, and BA selling out fairly massive CE cabins on a regular basis.
The more likely issue in my estimate is the number of Golds who have dropped to Silver (due to decreased flying and the expiry of status extensions, and work policy changes (as per OP)), combined with a return to travel for business travellers who are already at Silver status level and maintain it normally, a decrease in frequency of flights leading to a longer time spent in lounges waiting for connections, and BA selling out fairly massive CE cabins on a regular basis.
Either way, it makes the cheapy short hauls in ET more comfortable, especially out of LGW (where you may actually be able to get into the lounge)
#13
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GGL+GfL, ALL Plat, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 30,917
I think silver is great if you fly Y but quite frankly if you’re already flying J anyway, it will bring very little added value. Had the op not been silver their experience would have been almost the same.
#14
Join Date: Jul 2018
Location: Mexico
Programs: BAEC Gold / SQ *A Gold / Marriott Titanium
Posts: 3,803
Very true...wife flying J to LHR next week. She's silver and I can't think of anything much different that she'll get than the current extra avíos and I think one extra bag? You're right that lounge and priority checkin when flying Y is about the only real difference
#15
Join Date: Jan 2006
Location: Kendal, Cumbria and Luzon
Programs: BA Silver, PR Elite, Avis Preferred Plus, PC Diamond Ambassador
Posts: 1,260
Given all these reports.
Currently 800TP each with 6 months to year end - but one flight short of 4 BA metal
MAN/GLA/EDI home airports
About 14 flights due bewtween UK and across AUS and Asia before our TP year end.
NOT ONLY will not go to renew Gold but will only go for Silver on a cheap BA metal flight.
OneWorld J prices compared to ME3 for UK - Asia are just not justifiable this autumn. Will either do EY in J or just slum in coach from MAN to KUL via DOH and hope the queue for the pretty poor lounge is not too long.
Lots we can do with the £5K price difference between OW Y and J for 18 hours in a rigidish seat!
Currently 800TP each with 6 months to year end - but one flight short of 4 BA metal
MAN/GLA/EDI home airports
About 14 flights due bewtween UK and across AUS and Asia before our TP year end.
NOT ONLY will not go to renew Gold but will only go for Silver on a cheap BA metal flight.
OneWorld J prices compared to ME3 for UK - Asia are just not justifiable this autumn. Will either do EY in J or just slum in coach from MAN to KUL via DOH and hope the queue for the pretty poor lounge is not too long.
Lots we can do with the £5K price difference between OW Y and J for 18 hours in a rigidish seat!