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Delta Needs To Break Out Of The Pack...NOW!

 
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Old Jul 20, 2004 | 12:29 pm
  #16  
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Originally Posted by Traveller
And there are many of us out there who MUST use a corporate travel agency that will ALWAYS purchase the lowest price ticket available. The airlines have a chance of losing these passengers.
Doesn't your company have a reasonableness limit? We have to chose the lowest fare within $100. I would hate not to be able to choose my times or airport. I certainly won't take a 5:30am flight to save my company $50.
Is my company unique with this policy?
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Old Jul 20, 2004 | 12:44 pm
  #17  
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Originally Posted by pbiflyer
Doesn't your company have a reasonableness limit? We have to chose the lowest fare within $100. I would hate not to be able to choose my times or airport. I certainly won't take a 5:30am flight to save my company $50.
Is my company unique with this policy?
I am not being forced to take the 5:30am flight (the next morning) to save money. The latest flight the night before leaves at 5:20pm and for me to be able to catch that means I have to leave the client site about 2:30pm and the client objects to that. If I could get a late night flight, even if it was several hundred dollars more, my company would not object.
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Old Jul 20, 2004 | 12:57 pm
  #18  
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I think my company has a bizarre travel policy.

On the one hand, we must take the lowest fare that meet certain criteria; exceptions shall be reported to management (hear that whip cracking?)

On the other hand, the choices that meet these criteria are as follows:

Contract carrier (there are four, of which one is DL, though oddly enough not its codeshare partner NW)

AND

Non-stop

AND

meets your departure and arrival time windows (about 4 hours I think)

AND

is not a turboprop

The no turboprops rule sure is odd. Criminy, I work in the insurance industry, where you would think risk analysis would eliminate such a silly criteria. Alas, the risk analyis people are selling reinsurance contracts, not writing travel policies.

So, what this means is that if I needed to fly GSP-IAD and observed the following:

US Airways Dash-8 turboprop to CLT connecting to IAD for $175
UA CRJ non-stop to IAD for $1,500

I could take the $1,500 flight and I meet travel policy. Now that is stupid.

In fact, just to demonstrate the absurdity of it all, sometimes I will intentionally choose a connecting flight that includes a turboprop for exactly the same fare, and certainly if it's less. Turboprops are kinda fun.

Last edited by JS; Jul 20, 2004 at 1:08 pm Reason: example error
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Old Jul 20, 2004 | 1:05 pm
  #19  
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Originally Posted by Traveller
I am not being forced to take the 5:30am flight (the next morning) to save money. The latest flight the night before leaves at 5:20pm and for me to be able to catch that means I have to leave the client site about 2:30pm and the client objects to that. If I could get a late night flight, even if it was several hundred dollars more, my company would not object.
Here's an idea: fly NW to DEN leaving MSP at 9:30 PM, two hour layover, then Delta to ATL leaving DEN at 12:40 AM, connecting in ATL and arriving MLB at 9:55 AM.

You arrive MLB two hours earlier than waiting until the next morning to leave MSP. You avoid one hotel room-night, and you collect more MQMs and SkyMiles. Is that a winner or what?

In fact, you should have enough time to leave (STC? I don't remember) and connect in MSP on the way to DEN.

Last edited by JS; Jul 20, 2004 at 1:12 pm Reason: clarity
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Old Jul 20, 2004 | 1:21 pm
  #20  
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Originally Posted by Cholula
Traveller, in all seriousness DL needs to group you with Granny, Joe Six-Pack and the cheapseats.com crowd. They simply cannot focus on those for whom the almighty $ is supreme. It’s not your fault and I know many are in your same boat.
I’m not suggesting they ignore the cheapskate segment but this is not the group they should focus all their attention on. They need to make a concerted and meaningful effort on the folks with the extra $$’s in their back pocket who are willing to part with them for more comfort.
And I’m not talking about the Fat Cat bunch who light their cigars with $20 bills. I’m talking about the many FT’ers I personally know who will trade up for a better experience for a reasonable amount of money.
I don’t see any of the majors doing anything meaningful to attract this segment today.
I'm not sure if I can agree with you Cholula about grouping the business traveller with the cost-concuous non-business travellers. I work for an extremely large corporation, who's air travel budget alone is several hundred million dollars annually. We are required to use a designated travel agency, and (within certain parameters), that agency is required to book us on the least expensive flight offered by one of our preferred airline carriers. We've negotiated some pretty good rates with our preferred airline carriers, and an assurance of a cut of our business is worth something to them. The difference between us (business travellers) and cost-concuous non-business travellers is that we can offer the guarantee of a certain amount of volume to the airlines.
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Old Jul 20, 2004 | 1:24 pm
  #21  
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Originally Posted by JRF
Very well said! I felt DL was no longer giving me the product or level of service I needed and found frational lease / private ownership to be a much better over all deal. When I am not using that method, I fly on WN or another "cheap but quality" airlines. I still fly DL once in a while and that is why I visit the DL forum hoping to see they are improving.

I guess that makes me a frugal fat cat?
Delta has a fractional program that offers SkyMiles and MQMs! AirElite
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Old Jul 20, 2004 | 1:24 pm
  #22  
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Originally Posted by Kahuna
Delta and the other major carriers have not updated their business model.

Predominantly, first class fares are still priced at (quote Cholula) "fat cat" level. The fat cats are now using NetJets etc and are no longer customers for the major airlines.

If the first class product offered amenities and service worthy of the price, paid load factor up-front would be higher.

The majors need to initiate an A fare type pricing structure that entices the not-yet "fat cats" to buy first class tickets that provide the airlines with the extra revenue needed to upgrade service.

I refuse to pay $1,600 out of my own pocket for a transcon with no meal service. However, I would pay $800 for the comfortable seat and in turn give the airline $400-$500 more than Joe SixPack.

The airlines need to run a sensitivity analysis to determine the optimal point at which they can sell first class seats rather than give them away!

Then again, without the terrific upgrade opportunties, how many of us would continue to fly Delta?
What he said!

I am forced to use a corporate travel agency, but there is some leeway. That allows me to select Delta almost every time - although that sometimes involves running multiple airport and takeoff time scenarios before I ticket.

But lately, what does that get me? The few F seats are filled. What do I want? More seats in F. When do I want it? Now.

Geez, really takes me back to the 60's.
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Old Jul 20, 2004 | 2:04 pm
  #23  
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Thumbs up

Originally Posted by JS
Here's an idea: fly NW to DEN leaving MSP at 9:30 PM, two hour layover, then Delta to ATL leaving DEN at 12:40 AM, connecting in ATL and arriving MLB at 9:55 AM.

You arrive MLB two hours earlier than waiting until the next morning to leave MSP. You avoid one hotel room-night, and you collect more MQMs and SkyMiles. Is that a winner or what?

In fact, you should have enough time to leave (STC? I don't remember) and connect in MSP on the way to DEN.
JS, that is an excellent idea, these are the things I like to read about in FlyerTalk! Thank you so much for suggesting this. I have to get up so early to get a 5:30am flight that I might as well be in the air all night. When I get home on Fridays after a 5:30am flight, I sleep a few hours, so getting home 3 hours earlier will help.

What does STC mean?

Last edited by Traveller; Jul 20, 2004 at 2:05 pm Reason: To say sorry I hijacked this thread!!
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Old Jul 20, 2004 | 2:46 pm
  #24  
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Your wish just might come true, Cholula:

Delta Says Plan Will Turn It Around
Executives with Delta Air Lines insisted Monday that the carrier is on the cusp of a transformation that will return it to profitability, even as they reported a worse-than-expected second-quarter loss of $312 million.
Grinstein said his management team is putting the final touches on a turnaround plan that will go to the airline’s board of directors in late August.

He said the strategy will contain “bold and decisive initiatives” that will allow Delta to survive and thrive alongside discount rivals.

But he declined to give details, other than ongoing attempts to win hefty concessions from pilots. And even if it is approved by the airline’s board, Grinstein said, much of the plan would remain secret, for competitive reasons.

“The full details won’t be presented publicly,” he said.
Still, Grinstein said the airline is doomed unless it can successfully restructure. “We have the right people in place to transform our company,” he said. “Our goal is to make it comprehensive, then do it once and do it right.”
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Old Jul 20, 2004 | 2:56 pm
  #25  
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Originally Posted by Traveller
And haven't A fares been created for the group that are willing to pay more?
Yeah, they have but as far as i know, they are only available to or through ATL. And I fly lots of places on DL that doesn’t include an ATL connection. So my suggestion is to set up a A fare option to ALL the places DL flies so they can pry a few hundred incremental $$’s out of my and other’s pockets.

Originally Posted by jimrpa
I'm not sure if I can agree with you Cholula about grouping the business traveller with the cost-concuous non-business travellers. I work for an extremely large corporation, who's air travel budget alone is several hundred million dollars annually. We are required to use a designated travel agency, and (within certain parameters), that agency is required to book us on the least expensive flight offered by one of our preferred airline carriers. We've negotiated some pretty good rates with our preferred airline carriers, and an assurance of a cut of our business is worth something to them. The difference between us (business travellers) and cost-concuous non-business travellers is that we can offer the guarantee of a certain amount of volume to the airlines.
I guess the point I’m making is that DL can’t FOCUS on the business customer who has little or no leeway to buy a substantially higher fare. I’m not suggesting they ignore this customer...they need to offer a degree of incentive to get these folks to select DL. But the “pretty good rate” your agency and others have negotiated is evidently not sufficient to turn DL’s finances from red to black.
The universe of FF’s who are willing to part with several hundred dollars more per flight has to be in the 10’s or 100’s of thousands. I’m suggesting DL identify these people and upgrade their FC offering sufficiently to attract them.
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Old Jul 20, 2004 | 3:15 pm
  #26  
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Originally Posted by Traveller
What does STC mean?
St. Cloud, MN


Originally Posted by Cholula
The universe of FF’s who are willing to part with several hundred dollars more per flight has to be in the 10’s or 100’s of thousands. I’m suggesting DL identify these people and upgrade their FC offering sufficiently to attract them.
Even if it's a million people, many of them will not switch and many of them already fly Delta. Compared to the tens of millions of "nobody" Delta passengers, you're talking about something on the order of one or two people per flight. There is no way those few people will part with enough money to upgrade the flying experience for everyone else.
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Old Jul 20, 2004 | 3:16 pm
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Originally Posted by Cholula
Traveller, in all seriousness DL needs to group you with Granny, Joe Six-Pack and the cheapseats.com crowd. They simply cannot focus on those for whom the almighty $ is supreme. It’s not your fault and I know many are in your same boat.
I’m not suggesting they ignore the cheapskate segment but this is not the group they should focus all their attention on. They need to make a concerted and meaningful effort on the folks with the extra $$’s in their back pocket who are willing to part with them for more comfort.
And I’m not talking about the Fat Cat bunch who light their cigars with $20 bills. I’m talking about the many FT’ers I personally know who will trade up for a better experience for a reasonable amount of money.
I don’t see any of the majors doing anything meaningful to attract this segment today.
I agree with most of what you say here, Cholula.
I'm a GM (will be PM by Sept) and my wife is a PM. We are perfectly willing to buy FC A fares domestically and BE (I) fares internationally when they are available, and we have been. We are certainly willing to pay that much of a premium to sit in the "front." We fly to SFO regularly and have been buying A fares regularly. But here's the problem, by way of an example. We love PDX and would go out there for some long weekends if DAL offered that type of fare in that market. But because they don't have competition they just give some $2500 FC option that we won't buy (and thererfore we don't go). And I doubt they're filling FC with a bunch of folks who do. This is an example of DAL being reactive, not proactive. They only go after the folks you're talking about if they are forced to by someone like Air Tran competing in a specific market.
And unless the product is preceived as worth it, it won't matter anyway.

I've posted on this forum before that DAL is not going to survive if it only tries to mimic or copy the discounters (LUV, JBLU, etc). They won't win that game, even in a bankruptcy reorganization. They need to compete for the leisure traveler, but their only chance of surviving and thriving is to also attract folks like you and I are talking about (and a few of the fat cats as well). In other words, they need to attract a variety of market segments. My analogy still applies that Bloomingdales isn't going to beat Wal Mart or Target at their own game. This really applies to most, if not all, of the other legacy carriers as well.

Last edited by atl runner; Jul 20, 2004 at 4:10 pm
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Old Jul 20, 2004 | 3:26 pm
  #28  
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Cholula,you make some good points. Does DL quit trying to be WN with minimal service and amenities or does it make itself attractive to the higher-dollar passenger?

I think part of DL's probs were it has been trying to be a little bit of both...

They've made some strides in improvements, such as making more meals available, selling food in coach, and making it easier for the higher-dollar traveller to upgrade.

IMHO, if they go for the $$$, they need to substantially improve the travel experience for these pax.

If only they'd stepped up to the plate and gone for the gold when all the other airlines post-9/11 were cutting back, they might have really distinguished their product!

Thanks for an interesting post.
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Old Jul 20, 2004 | 3:56 pm
  #29  
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Well, Delta Air Lines needs to do something soon.

I was recently in First Class on a flight from Philadelphia to Atlanta where my side of the armrest had graffiti on it! It was reminiscent of my days commuting on the New York City subway system back in the 1970s and 1980s.

The graffiti was:
So
Go
Show
Bo
...or something like that, written in black magic marker.

Additionally, the backs of the seats on this MD-88 were simply disgusting, both in terms of cleanliness and in terms of age.

Of course, there was no food served, save for the basket of pretzels, Biscoff cookies and snack mix.

One positive about this flight was the attentive flight attendants.

I paid an A fare for this flight, yet I wondered if it was really worth it — and I certainly could not have been the only person wondering about this...
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Old Jul 20, 2004 | 4:09 pm
  #30  
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Question

Originally Posted by Canarsie
The graffiti was:
So
Go
Show
Bo

Canarsie...I’m fixated on the meaning of this graffiti...!
What the hell message was the graffiti “artist” trying to convey?
I have to assume whoever was in that FC seat was not some knucklehead that just ended up there but someone who was reasonably intelligent and who felt the need to communicate, caveman-style, an important message.
The question is: WHAT WAS THAT MESSAGE??
Or will this be a question for which there is never an answer?
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