Hertz Rewards May 2019 USA Redemption Devaluation
May 21, 2019 | 10:13 am
#1
Original Poster
Join Date: Aug 2012
Posts: 82
Hertz Rewards May 2019 USA Redemption Devaluation
Was just looking at some upcoming reservations for 2020 in anticipation of the Daily Getaway promotion and the Hertz website is showing a MASSIVE devaluation and I don't recall seeing ANYTHING about this anywhere. My 4400 point weekly SUV rental is now 7450. Weekend rewards are gone. One week prestige anytime goes from 16,500 to 25,000. Daily rates up tremendously.
Anyone hear anything about this?
[EDIT: Confirmed to me by Hertz customer relations. Complete overhaul of the rewards program with no announcement]
Anyone hear anything about this?
[EDIT: Confirmed to me by Hertz customer relations. Complete overhaul of the rewards program with no announcement]
Last edited by David Simon; May 21, 2019 at 11:40 am
May 21, 2019 | 10:41 am
#2
Join Date: Aug 2006
Location: Rochester, NY
Posts: 89
Seems like a case of "this is over a year out and we don't want you booking yet". I just tried pricing out a quick two week rental in July of 2020 that was over $2500 per week with the AAA CDP. No way it will stay anywhere close to that. FWIW it gave me the option of a week rental with 2750 points, but very few other point options.
May 21, 2019 | 10:54 am
#3
Suspended
Join Date: Aug 2010
Location: DCA
Programs: UA US CO AA DL FL
Posts: 50,261
Why sell it cheap when anyone booking this far out is likely price insensitive and will pay higher rates?
RM/IM won't kick in realistically until 60-90 days out. Unless this is something like the Indy 500 or the Super Bowl.
RM/IM won't kick in realistically until 60-90 days out. Unless this is something like the Indy 500 or the Super Bowl.
May 21, 2019 | 11:05 am
#4
Original Poster
Join Date: Aug 2012
Posts: 82
I don't think so. If you just go to their redemption chart on their website it's been completely changed:
https://www.hertz.com/rentacar/ememb...points-program
So I'm not talking about just what the rental is pricing at - I'm pointing to what they're now showing on their website as redemption rates.
[EDIT: I finally got through to someone in customer relations. They've confirmed they've redesigned the program. All awards increased between 50% and 67%. The rep told me they've "redesigned the program to be more beneficial" to it's customers. Which of course is why they implemented this without notice either before or after. . . . complete stealth devaluation and in terms of percentages - one of the biggest I can ever remember.]
Also - I just tried pricing an October rental and I was getting 3750 points. Can you tell me what you were pricing and when that showed you 2750? I don't think that was even the old weekly cost.
July is too far out - actual pricing is only in the system until early April - they're on a similar schedule as airlines at 11 months out although it'll show you further dates but at rates like you got at thousands a week. Try doing a week or two weeks sometime in the next month or two and see if you're seeing the increase.
https://www.hertz.com/rentacar/ememb...points-program
So I'm not talking about just what the rental is pricing at - I'm pointing to what they're now showing on their website as redemption rates.
[EDIT: I finally got through to someone in customer relations. They've confirmed they've redesigned the program. All awards increased between 50% and 67%. The rep told me they've "redesigned the program to be more beneficial" to it's customers. Which of course is why they implemented this without notice either before or after. . . . complete stealth devaluation and in terms of percentages - one of the biggest I can ever remember.]
Seems like a case of "this is over a year out and we don't want you booking yet". I just tried pricing out a quick two week rental in July of 2020 that was over $2500 per week with the AAA CDP. No way it will stay anywhere close to that. FWIW it gave me the option of a week rental with 2750 points, but very few other point options.
Last edited by David Simon; May 21, 2019 at 11:31 am Reason: Multi-quote should be used
May 21, 2019 | 12:15 pm
#5
Join Date: Jul 2006
Location: NYC
Programs: DL PM, Marriott Gold, Hertz PC, National Exec
Posts: 6,737
The OP is right, the new table is a HUGE change, and with zero notice. I checked the award table vs. the most recent version at the Wayback Machine, and compared them. See below. Biggest hits are to weekend rentals and to daily and weekly specialty rentals.
Current Version: https://www.hertz.com/rentacar/ememb...points-program
Previous Version (as of 3/8/19): Gold Plus Rewards Redemption Points List
Current Version: https://www.hertz.com/rentacar/ememb...points-program
Previous Version (as of 3/8/19): Gold Plus Rewards Redemption Points List
Last edited by cestmoi123; May 21, 2019 at 12:38 pm Reason: corrected one item
May 21, 2019 | 12:38 pm
#6
Original Poster
Join Date: Aug 2012
Posts: 82
Yup - and your Weekend chart for specialty should list 1500 for specialty (not 1000) as well as they've eliminated all weekend rewards so that's really a 77% increase instead of 21%.
Curious to see if they alter the wording for the Daily Getaway deal.
Curious to see if they alter the wording for the Daily Getaway deal.
May 21, 2019 | 12:39 pm
#7
Join Date: Jul 2006
Location: NYC
Programs: DL PM, Marriott Gold, Hertz PC, National Exec
Posts: 6,737
Just saw that, thanks. Corrected it.
May 21, 2019 | 1:39 pm
#8
Join Date: Jan 2000
Posts: 3,124
Was just looking at some upcoming reservations for 2020 in anticipation of the Daily Getaway promotion and the Hertz website is showing a MASSIVE devaluation and I don't recall seeing ANYTHING about this anywhere. My 4400 point weekly SUV rental is now 7450. Weekend rewards are gone. One week prestige anytime goes from 16,500 to 25,000. Daily rates up tremendously.
Anyone hear anything about this?
[EDIT: Confirmed to me by Hertz customer relations. Complete overhaul of the rewards program with no announcement]
Anyone hear anything about this?
[EDIT: Confirmed to me by Hertz customer relations. Complete overhaul of the rewards program with no announcement]
May 21, 2019 | 3:29 pm
#9
FlyerTalk Evangelist
Join Date: Aug 2007
Location: SEA, but up and down the coast a lot
Programs: Oceanic Airlines Gold Elite
Posts: 20,642
Well, don't I feel like an idiot accruing Hertz points. The international burn rate is still 900 for a day, so I guess I'm doing that...
May 21, 2019 | 11:13 pm
#11
Join Date: Jul 2006
Location: NYC
Programs: DL PM, Marriott Gold, Hertz PC, National Exec
Posts: 6,737
May 22, 2019 | 1:58 am
#13
Join Date: Aug 2017
Location: Somewhere between AMS and ANR
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Posts: 266
May 22, 2019 | 2:21 am
#14
A FlyerTalk Posting Legend
Join Date: Jan 2002
Posts: 45,136
Maybe they will change, but at the moment the thread is very misleading
