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Transmedia Network Ends Signature's Exclusive Right to Market Dining Rewards Programs

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Transmedia Network Ends Signature's Exclusive Right to Market Dining Rewards Programs

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Old Jan 8, 2001 | 3:05 pm
  #1  
doc
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Transmedia Network Ends Signature's Exclusive Right to Market Dining Rewards Programs
Transmedia Set to Market Directly to Frequent Flyer Members

Transmedia Network Inc. (NYSE:TMN - news), the leading provider of transaction-based dining rewards programs, announced today that it had reached agreement with SignatureCard, Inc., a subsidiary of GE Financial Assurance, Inc. (GEFA), to terminate SignatureCard's exclusive right to market Transmedia's dining rewards program to the airline industry.
http://biz.yahoo.com/bw/010108/fl_transme.html
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Old Jan 8, 2001 | 3:53 pm
  #2  
shinbal
 
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Hopefully this means a few (or a few hundred) new restaurants will be added to the anemic list of participants. Maybe some better management of the program overall!
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Old Jan 8, 2001 | 5:42 pm
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UserMark
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I read that article, and I still don't understand what that means to the participants of these programs.
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